“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
— William Bernbach
Author: William Bernbach
Category: science
Tags: science, William Bernbach
Tag: William Bernbach
The most powerful element in advertising is
“The most powerful element in advertising is the truth.”
— William Bernbach
Author: William Bernbach
Category: truth
Tags: truth, William Bernbach
Advertising is fundamentally persuasion and persuasion happens
“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”
— William Bernbach
Author: William Bernbach
Category: art
Tags: art, William Bernbach
I warn you against believing that advertising
“I warn you against believing that advertising is a science.”
— William Bernbach
Author: William Bernbach
Category: science
Tags: science, William Bernbach
In communications, familiarity breeds apathy.
“In communications, familiarity breeds apathy.”
— William Bernbach
Author: William Bernbach
Category: communication
Tags: communication, William Bernbach
Word of mouth is the best medium
“Word of mouth is the best medium of all.”
— William Bernbach
Author: William Bernbach
Category: business
Tags: business, William Bernbach