“Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: age
Tags: age, Simon Mainwaring
“Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: experience
Tags: experience, Simon Mainwaring
“With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: change
Tags: change, Simon Mainwaring
“In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: hope
Tags: hope, Simon Mainwaring
“Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: technology
Tags: technology, Simon Mainwaring
“The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?”
— Simon Mainwaring
Author: Simon Mainwaring
Category: change
Tags: change, Simon Mainwaring
“More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: power
Tags: power, Simon Mainwaring
“Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: change
Tags: change, Simon Mainwaring
“Like all technology, social media is neutral but is best put to work in the service of building a better world.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: work
Tags: work, Simon Mainwaring
“Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: hope
Tags: hope, Simon Mainwaring
“When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: change
Tags: change, Simon Mainwaring