“Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: hope
Tags: hope, Simon Mainwaring
“In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: future
Tags: future, Simon Mainwaring
“In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: business
Tags: business, Simon Mainwaring
“Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: trust
Tags: trust, Simon Mainwaring
“As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: future
Tags: future, Simon Mainwaring
“Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: trust
Tags: trust, Simon Mainwaring
“If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: society
Tags: society, Simon Mainwaring
“The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: change
Tags: change, Simon Mainwaring
“In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility – and, I suggest, move us towards a more sustainable practice of capitalism.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: business
Tags: business, Simon Mainwaring
“Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: business
Tags: business, Simon Mainwaring
“More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.”
— Simon Mainwaring
Author: Simon Mainwaring
Category: environmental
Tags: environmental, Simon Mainwaring