The social business marketplace is effectively forcing

“The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.”

— Simon Mainwaring

Author: Simon Mainwaring
Category: business
Tags: business, Simon Mainwaring

 

Companies, to date, have often used the

“Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.”

— Simon Mainwaring

Author: Simon Mainwaring
Category: society
Tags: society, Simon Mainwaring

 

Through their own actions, customers can hold

“Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.”

— Simon Mainwaring

Author: Simon Mainwaring
Category: society
Tags: society, Simon Mainwaring

 

The creative destruction that social media is

“The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.”

— Simon Mainwaring

Author: Simon Mainwaring
Category: technology
Tags: technology, Simon Mainwaring

 

There is an overwhelming amount of information

“There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.”

— Simon Mainwaring

Author: Simon Mainwaring
Category: family
Tags: family, Simon Mainwaring