“The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.”
— Marshall McLuhan
Author: Marshall McLuhan
Category: technology
Tags: technology, Marshall McLuhan
“We drive into the future using only our rearview mirror.”
— Marshall McLuhan
Author: Marshall McLuhan
Category: future
Tags: future, Marshall McLuhan
“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.”
— Marshall McLuhan
Author: Marshall McLuhan
Category: society
Tags: society, Marshall McLuhan
“It is the framework which changes with each new technology and not just the picture within the frame.”
— Marshall McLuhan
Author: Marshall McLuhan
Category: technology
Tags: technology, Marshall McLuhan
“A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.”
— Marshall McLuhan
Author: Marshall McLuhan
Category: society
Tags: society, Marshall McLuhan
“Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.”
— Marshall McLuhan
Author: Marshall McLuhan
Category: politics
Tags: politics, Marshall McLuhan
“Advertising is an environmental striptease for a world of abundance.”
— Marshall McLuhan
Author: Marshall McLuhan
Category: environmental
Tags: environmental, Marshall McLuhan
“The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.”
— Marshall McLuhan
Author: Marshall McLuhan
Category: business
Tags: business, Marshall McLuhan
“Ads are the cave art of the twentieth century.”
— Marshall McLuhan
Author: Marshall McLuhan
Category: art
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“Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.”
— Marshall McLuhan
Author: Marshall McLuhan
Category: communication
Tags: communication, Marshall McLuhan
“Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America – not on the battlefields of Vietnam.”
— Marshall McLuhan
Author: Marshall McLuhan
Category: war
Tags: war, Marshall McLuhan