“Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.”
— Edward de Bono
Author: Edward de Bono
Category: change
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“If you never change your mind, why have one?”
— Edward de Bono
Author: Edward de Bono
Category: change
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“In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.”
— Edward de Bono
Author: Edward de Bono
Category: future
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“Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.”
— Edward de Bono
Author: Edward de Bono
Category: time
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“Argument is meant to reveal the truth, not to create it.”
— Edward de Bono
Author: Edward de Bono
Category: truth
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“Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.”
— Edward de Bono
Author: Edward de Bono
Category: hope
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“Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.”
— Edward de Bono
Author: Edward de Bono
Category: car
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“Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.”
— Edward de Bono
Author: Edward de Bono
Category: business
Tags: business, Edward de Bono