“Leaders grasp nettles.”
— David Ogilvy
Author: David Ogilvy
Category: leadership
Tags: leadership, David Ogilvy
Tag: David Ogilvy
I have a theory that the best
“I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.”
— David Ogilvy
Author: David Ogilvy
Category: experience
Tags: experience, David Ogilvy
Advertising is a business of words, but
“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”
— David Ogilvy
Author: David Ogilvy
Category: men
Tags: men, David Ogilvy
In the modern world of business, it
“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.”
— David Ogilvy
Author: David Ogilvy
Category: business
Tags: business, David Ogilvy
Remove advertising, disable a person or firm
“Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
— David Ogilvy
Author: David Ogilvy
Category: society
Tags: society, David Ogilvy
I do not regard advertising as entertainment
“I do not regard advertising as entertainment or an art form, but as a medium of information.”
— David Ogilvy
Author: David Ogilvy
Category: art
Tags: art, David Ogilvy
Advertising is a business of words, but
“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”
— David Ogilvy
Author: David Ogilvy
Category: business
Tags: business, David Ogilvy
The relationship between a manufacturer and his
“The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.”
— David Ogilvy
Author: David Ogilvy
Category: relationship
Tags: relationship, David Ogilvy
Can advertising foist an inferior product on
“Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.”
— David Ogilvy
Author: David Ogilvy
Category: experience
Tags: experience, David Ogilvy
The advertisers who believe in the selling
“The advertisers who believe in the selling power of jingles have never had to sell anything.”
— David Ogilvy
Author: David Ogilvy
Category: power
Tags: power, David Ogilvy
The secret of long life is double
“The secret of long life is double careers. One to about age sixty, then another for the next thirty years.”
— David Ogilvy
Author: David Ogilvy
Category: age
Tags: age, David Ogilvy