Politics is gut; commercials are gut. Posted on December 5, 2012December 5, 2007 by admin “Politics is gut; commercials are gut.” — Frank Luntz Author: Frank Luntz Category: politics Tags: politics, Frank Luntz Spread the love Related posts: The movies were custard compared to politics. All tools have intrinsic politics and technology Politics is not about money. Yes, you need substance in politics –