Good design begins with honesty, asks tough Posted on October 23, 2014October 23, 2009 by admin “Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.” — Freeman Thomas Author: Freeman Thomas Category: design Tags: design, Freeman Thomas Spread the love Related posts: Design is not just what it looks Some men give up their designs when I design for real people. I think Good design is good business.