Design must reflect the practical and aesthetic Posted on November 17, 2011November 17, 2006 by admin “Design must reflect the practical and aesthetic in business but above all… good design must primarily serve people.” — Thomas J. Watson Author: Thomas J. Watson Category: design Tags: design, Thomas J. Watson Spread the love Related posts: Good design is good business. Design is not just what it looks Some men give up their designs when I design for real people. I think