Design is directed toward human beings. To Posted on July 8, 2017July 8, 2012 by admin “Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.” — Ivan Chermayeff Author: Ivan Chermayeff Category: design Tags: design, Ivan Chermayeff Spread the love Related posts: Design is not just what it looks Some men give up their designs when I design for real people. I think Good design is good business.