In the social business marketplace, brands that

“In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.”

— Simon Mainwaring

Author: Simon Mainwaring
Category: business
Tags: business, Simon Mainwaring

 

Advertising is a business of words, but

“Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”

— David Ogilvy

Author: David Ogilvy
Category: business
Tags: business, David Ogilvy