Advertising is fundamentally persuasion and persuasion happens Posted on November 27, 2016November 27, 2011 by admin “Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.” — William Bernbach Author: William Bernbach Category: science Tags: science, William Bernbach Spread the love Related posts: I warn you against believing that advertising Science knows no country, because knowledge belongs We are born at a given moment, Bad times have a scientific value. These