Good design is making something intelligible and Posted on February 1, 2013February 1, 2008 by admin “Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.” — Dieter Rams Author: Dieter Rams Category: design Tags: design, Dieter Rams Spread the love Related posts: Design is not just what it looks Some men give up their designs when I design for real people. I think Good design is good business.